Wednesday, March 17, 2004

Innovation Profile Survey

We’ve just recently opened up a survey to examine the innovation profiles of organizations. This tool is one that we have used in our consulting and training for a number of years. I just wanted to share some of the very early results from this free survey. Click here to download a PDF file showing the innovation profiles from the first six organizations that responded. Each of the six is in different industries and the results demonstrate that the survey tool is discerning differences. No two innovation profiles are the same.

It is far too early in the survey to ascertain any trends. However, we did expect different industries to exhibit different innovation profiles. Not only that, but we expect within an industry group to also see differences. It is the innovation profile that can determine competitive advantage. The innovation profile of an industry changes over time as well.

The innovation profile should reflect the interaction of customer needs, technological changes and competitive responses while embedded in an environment steered by overarching driving forces for change.

Come join us in this study. It’s free. And, if you include your name and e-mail address, we will send you the innovation profile calculated from your response. In addition you will receive a copy of the results of the completed survey.

Go here to take the survey.

Paul Schumann

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