Extreme Creativity

Listen to Interview (mp3, 15MB, 30 minutes)

How will the practice of creativity be a driving force in the future world of work? What role can we play to take advantage of the current uncertainty to leverage creative thinking? What are the links between strategic and creative thinking? How do you totally engage the brain in the creative process? Come and engage your brain in this thought provoking session that will stimulate your thinking!

Ann Herrmann-Nehdi is CEO of Herrmann International, publisher of the Herrmann Brain Dominance Instrument (HBDI) which is based on extensive research on thinking and the brain. Multiple applications of whole brain technology include creativity, strategic thinking, problem solving, management and leadership, teaching and learning, self-understanding, communication and team/staff development. Ann seeks to apply the principles of whole brain technology to her varied responsibilities: from day-to-day operations, to sales, to workshop design and presentations. Having resided in Europe for 13 years, Ann brings a global perspective to the company. Since joining Herrmann International USA 19 years ago, Ann has expanded the network of international offices to 16, spanning Europe, the Pacific Rim and Latin America.

Her personal goal is to promote better understanding of how individuals and organizations think and become more effective, as well as enhance learning and communication technologies worldwide through the application and development of whole brain concept. Ann is an advisor to the American Creativity Association, and has served such clients as Bank Of America, Coca Cola, General Electric, BMW, Target, Cintas, Cisco Systems, Hallmark, IBM, Milliken, Novartis, the US Forest Service and The Wharton School, Vanderbilt, as well as many educational groups. A powerful and highly energetic speaker, Ann has delivered keynotes and large group presentations around the world including events for ACA, CPSI, ASTD, ISA, American Planning Association, Training, the International Alliance for Learning and Innovative Network.

Herrmann International, celebrating its 25th year in 2006, was founded by Ned Herrmann, a Past President and founding member of the ACA and major contributor to the association for many years before he passed away in 1999. Ned, a physicist by education, was Manager of Management Education for General Electric where he began his groundbreaking study of the brain, creative human development and learning which resulted in the formation of the HBDI. The HBDI has been used worldwide to profile individuals’ learning and thinking styles and preference in accordance with brain theory. Herrmann developed and validated the HBDI and the Whole Brain Model while at GE, and designed several workshops that are internationally recognized for their use of cutting-edge creativity-learning models. Herrmann authored several books outlining his findings, including The Creative Brain published in 1996; The Whole Brain Business Book, published in 1998.The work of the North Carolina company has been featured in O Magazine, Business Week, USA Today, Discover, Scientific American and the Harvard Business Review. Herrmann International, with affiliates world-wide, continues to research and develop products and applications in the fields of thinking, creativity, leadership and learning.