Friday, October 12, 2007

Technological Substitution in Publishing: Part 5 - Supplemental Products

The educational supplemental products market is fragmented and complex. However, at a very high level it is possible to discern substitutions that are occurring. Print based supplemental products are in a steady decline. Other forms of supplemental products while increasing for a while, never gained a large market share and are now beginning to decline in market share. Electronic media based supplemental products are steadily increasing and will reach 90% of the market in 2020.

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