Thursday, January 15, 2009

Types of Market Research and a Research Taxonomy

There are four distinctly different types of market research. Each has it's own objectives and some have unique methods. In looking at the total research industry and it's future, the standard perspective of quantitative and qualitative doesn't really help very much. The view must be from the user's perspective and be related to the purpose, not the method.

Also, a new taxonomy for research tools and technologies is needed. With many new technologies being devloped, a broader perspective is needed. I propose one based on two dimensions - medium and methods.

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