Idea Richness



Mark Turrell writes in Deep Dive: Idea Richness, The Innovation Road Map Magazine (Vol. 1 No. 2), about differentiating a good idea from a bad idea within a business. He describes the concept of “idea richness” to help in the decision making process. “Idea richness is the extent to which an idea is described so that it is understandable to others…” he writes. He identifies five considerations for richness:



1. Understandability

2. Completeness

3. Questioning (How much extra work will be required of the evaluators to determine the potential of the idea.)

4. Longevity

5. Intuitive fit



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Paul Schumann