Saturday, September 27, 2008

Hot, Flat, and Crowded: Why We Need a Green Revolution -- and How It Can Renew America

Thomas L. Friedman, New York Farrar, Straus and Giroux, 2008

Thomas L. Friedmans phenomenal number-one bestseller The World Is Flat has helped millions of readers to see the world in a new way. In his brilliant, essential new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: Americas surprising loss of focus and national purpose since 9/11; and the global environmental crisis, which is affecting everything from food to fuel to forests. In this groundbreaking account of where we stand now, he shows us how the solutions to these two big problems are linked -- how we can restore the world and revive America at the same time.

Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the worlds middle class through globalization have produced a planet that is hot, flat, and crowded. Already the earth is being affected in ways that threaten to make it dangerously unstable. In just a few years, it will be too late to fix things -- unless the United States steps up now and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean energy, energy efficiency, and conservation that Friedman calls Code Green.

This is a great challenge, Friedman explains, but also a great opportunity, and one that America cannot afford to miss. Not only is American leadership the key to the healing of the earth; it is also our best strategy for the renewal of America.

In vivid, entertaining chapters, Friedman makes it clear that the green revolution we need is like no revolution the world has seen. It will be the biggest innovation project in American history; it will be hard, not easy; and it will change everything from what you put into your car to what you see on your electric bill. But the payoff for America will be more than just cleaner air. It will inspire Americans to something we havent seen in a long time -- nation-building in America -- by summoning the intelligence, creativity, boldness, and concern for the common good that are our nations greatest natural resources.

Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge -- and the promise -- of the future.

Thomas L. Friedman has been awarded the Pulitzer Prize three times for his work with The New York Times, where he serves as the foreign affairs columnist. He is the author of four previous books, all of them bestsellers: From Beirut to Jerusalem (1989), The Lexus and the Olive Tree (1999), Longitudes and Attitudes (2002), and The World Is Flat (2005). He lives in Bethesda, Maryland.

From Innovation Watch

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