Friday, August 21, 2009

The Wave of the Future; Understanding the Present

This webinar, jointly sponsored by the Central Texas Chapter of the World Future Society, presented a summary Marshall McLuhan's work and applied it to understanding the past, present and future. It covered - the medium is the message, hot and cool media, our change from pre-literate to literate to post literate, characteristics of the post literate society, and the four laws of technology. It will close with a discussion of the wave of the future.

The benefits of understanding this approach are that you:

• Will understand why our present environment is the way that it is
• Gain a greater understanding of the interrelationships of past, present and future.
• Will understand the influence of media on our perception, thinking and actions
• Will gain insight on the long term future.

Paul Schumann, a student of Marshall McLuhan, will explain in simple terms McLuhan’s work, and his extension of McLuhan's work.

This insightful presentation will suddenly make clear what we are experiencing in today’s environment and why you have to ride the wave.


The Medium is the Message Slide Show

Recording of this webinar.

Transcript of chat room.

More Information
The Wave of the Future: From Four Causes to Four Laws, or McLuhan R... article

About the Speaker
Paul Schumann is a practicing futurist with expertise in creativity and innovation. He has lived long enough to see forecasts fail and succeed, including some of his own. He had a thirty year career with IBM in three very different arenas - as a technologist and technology manager in semiconductor technology, as an internal entrepreneur creating the first independent business unit within IBM, and as a cultural change agent developing a more creative and innovative culture. Since retiring from IBM he has been consultant as a business futurist with programs in creativity and innovation. He is the founding president of the Central Texas Chapter of the World Future Society . And he is the founder of the Insights – Intelligence - Innovation Collaborative. More information about Paul can be found on his web site.

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