Thursday, April 12, 2007

Becoming Your Company's Futurist

View the Video (wmv, 147 MB, 72 minutes)
Market research is in the cross hairs of change. Demographic, sociopolitical, technological and economic forces are driving significant, maybe even revolutionary, change in your industry. In times of systemic change, you have to ask yourself the question, "Does my company need a prophet in order to have a profit?" I think that the answer is a resounding "Yes!". In this talk I will establish some steps you will have to take to become your company's futurist. I will discuss three steps - how to develop insights about the future, how to use those insights to become competitive, and how to become a futurist. In addition I will briefly describe the potential business opportunity of strategic market research for companies in your industry.

Paul Schumann is a practicing futurist with expertise in creativity and innovation. He has lived long enough to see forecasts fail and succeed, including some of his own. He had a thirty year career with IBM in three very different arenas - as a technologist and technology manager in semiconductor technology, as an internal entrepreneur creating the first independent business unit within IBM, and as a cultural change agent developing a more creative and innovative culture. Since retiring from IBM he has been consultant as a business futurist with programs in creativity and innovation. He is the founding president of the Central Texas Chapter of the World Future Society ( And he is member of the Advisory Board to the MRA, the Austin Center for Community-based and Nonprofit Organizations and the American Creativity Association. More information about Paul can be found on his web sites - and

Talk given at Competing in the Research Coliseum, 20th Annual Joint Conference, Southwest Chapter, Marketing Research Association, 4/7/06

No comments:

Post a Comment