Friday, April 13, 2007

Market Driven Innovation: A Systematic Method to Focus and Encourage Innovation

This chapter argues the need to focus on efforts to produce effective and efficient innovations and presents a new approach to target those innovation efforts. It proposes a market-driven innovation methodology as a means to approach the organization's opportunities and threats.
Paul Schumann & Donna Prestwood

From: Innovation Management: Concepts and Cases, edited by B Sujatha, ICFAI Books, 2006

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