Kermit Pattison, Fast Company
Fast Interview: The co-author of "Tactical Transparency" on how companies can use authenticity and social media tools to reinforce their brands and create relationships with customers.
What do you have to hide? So asks John C. Havens, co-author (with Shel Holtz) of the new book Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand. He argues that the market and customers will increasingly demand that companies become more transparent--and punish those who fail to do so. Havens previously worked as a film and TV actor and appeared in The Thomas Crown Affair, Law & Order, and Spin City and now finds himself in the role of vice president of business development for BlogTalkRadio.com. Here he explains why transparency should be approached as a strategy.